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Paul is an established pharma executive with extensive global experience. Prior to joining Seda he was Vice President, Global Product Development at AstraZeneca, leading a group of over 350 scientists and engineers in the development of all products, manufacturing processes and analytical methods for the AstraZeneca small molecule portfolio.

AstraZeneca Global Product Development has centres in the UK, Sweden, US and China and a network of partnerships with colleagues all over the world and under Paul’s stewardship registered 10 global products.

At AstraZeneca Paul was accountable for the Drug Product CMC component of all Due Diligence assessments and was CMC lead on several multibillion dollar acquisitions. In addition, Paul is a visiting Professor of Pharmaceutics at the University of Manchester, UK and founder of the North West Centre for Drug Delivery (NoWCADD) at the University.

He is a proven senior manager and strategic leader in Pharmaceutical Development with experience across geographical boundaries. Passionate about the development of individual and group capabilities and the application of innovation and scientific rigour to bring new medicinal products to market.

He is recognised within the Industry and with Regulatory Agencies as a driving force in the establishment and realisation of best practice in CMC Quality by Design.

‪Paul Stott‬ – ‪Google Scholar‬

Marcel has a track record in a range of management and senior scientific positions in industry and academia. Most recently he was a Principal Scientist in Product Design and Innovation at AstraZeneca, where he was responsible for introducing the latest science, new technologies (advanced drug delivery and manufacturing) and product design thinking into the Product Development group.

Marcel has led technical activities, provided project leadership and has managed product development teams responsible for the delivery of drug projects from initial concept design through late stage development, regulatory submission and launch (including advanced drug delivery systems). He has led teams at the drug discovery-development interface, assessing the level of chemistry manufacturing and controls (CMC) technical risk and defining product design strategies in early development. Project experience has covered projects across a range of disease and therapy areas with substantial experience in the oncology field.

‪Marcel de Matas‬ – ‪Google Scholar‬

Vijay is an experienced Quality Professional with a distinguished career marked by several senior quality roles within various pharmaceutical organisations primarily in the CDMO/CMO space.

His comprehensive understanding of the pharmaceutical landscape, coupled with his strategic thinking, has enabled him to navigate the complexities of the evolving industry standards.

Vijay has a proven track record spanning over 9 years in the pharmaceutical industry as well as training to be a Qualified Person (QP), which will bring valuable experience to the Seda GMP team and ensuring a commitment to upholding regulatory standards.

Mike has over 15 years’ experience in respiratory drug delivery and diagnostic manufacturing. Prior to working with Seda, Mike was based in Boston, MA as VP Device Manufacturing Operations at Sense Biodetection with responsibility for contract manufacture, and distribution of all North American and European diagnostic products.  Before joining Sense, Mike held the role of Director of NPI and GMP Manufacture with Vectura Ltd, with responsibility for the manufacture and supply of pilot and clinical scale dry powder inhaler and nebuliser drug delivery systems.

Effi is a dedicated QC Director at Seda, she is a Principal Scientist and Leader within the pharmaceutical industry. Joining Seda with Line Management responsibilities, she immersed herself in Pharmaceutical Development, gaining valuable insights into the nuanced needs of our clients. In her prior role at a distinguished GxP-accredited CRO, Effi emerged as a leader in analytical testing, specializing in Oligonucleotides and RNA for both commercial and developmental Drug Substance and Product. Drawing on her background as a studied organic chemist, she possesses a wealth of knowledge in small molecules and their comprehensive analysis, cultivated over years of focused expertise. Effi’s multifaceted experience uniquely positions her to understand and address the diverse needs of Seda. As she journeyed from an R&D environment during her studies and PhD to a GxP environment, the understanding and implementation of good quality control processes increased throughout her career and brought her to this exciting opportunity

‪Effi Bätzner‬ – ‪Google Scholar‬

Prior to joining Seda, I have worked for in the pharmaceutical industry for 26 Years. During this time, I have been involved in R&D Projects across a wide range of Therapeutic areas and in Sterile Manufacturing, Solid Oral Dosage Forms and in Active Pharmaceutical Ingredients (API). I have managed the Facilities team for many years upgrading a number of existing facilities, introducing new equipment, new technologies and services (eg purified water systems, HVAC Systems) as well as System owner for a number of GMP IT systems. In addition, the team I managed ensured the routine cleaning, maintenance and calibration of the Drug Product and API manufacturing plants along with the large High bay warehouse. In the last 2 years before joining Seda I worked within the Development Quality function responsible for the Quality Management System (QMS) and GMP Training.

After a 20 year career in HR working primarily in the Pharmaceutical Industry, Faye Briffa set up Ashfield HR, an HR Consultancy supporting North West based small and medium sized companies who have no in-house HR capability. Faye is CIPD qualified having achieved a Post Graduate Diploma in HR Management from Manchester Metropolitan University in 2002. Since then, she has held a variety of HR roles, including in Recruitment, Employment, Business Change and HR Business Partnering.

Andy’s background started in Community Pharmacy in Finance and Commercial roles.  Since then, Andy has operated as Finance Director/CFO in a number of high-growth, privately owned and private equity backed businesses.  Andy’s experience ranges from education, healthcare, childcare, IT Services & property.

Andy is a CIMA qualified accountant for over 20 years.

Andy oversees the Finance team at Seda, ensuring we are growing sustainably, with the appropriate governance, processes and structure.

Jerich holds a BSc (Hons) in Chemistry from Manchester Metropolitan University and brings over three years of GMP experience from working with various CDMOs. His skill set spans a wide range of analytical techniques, including those for raw material, highly purified water, WFI, pDMI, OSD and feed additives.

He will continue to apply his extensive skill set to ensure that all products manufactured by Seda adhere to GMP standards and meet the required quality specifications.

Bukky Francis has a Bachelor’s in Pharmaceutical Science and is currently pursuing a Master’s in Pharmaceutical Technology and Quality Systems. With over six years of experience in GMP-regulated environments, she specializes in analytical method validation, solid dose and cell therapy testing, and compliance.

She has worked extensively in Quality Control (QC) roles, contributing to method development, technical transfers, and batch release processes. Bukky has played a key role in ensuring laboratories are audit-ready, optimizing quality systems, and maintaining compliance with industry regulations. Passionate about continuous improvement, she is dedicated to upholding the highest standards in pharmaceutical quality and regulatory excellence.

Paula brings with her to Seda PDS 25 years of commercial sales, business development and marketing experience, gained largely from blue chip, branded FMCG organisations including Diageo and Sara Lee Corporation where she had demonstrable success in identifying and converting brand building opportunities, leading first to market launches and delivering significant profitable growth to both Client and Brand.

In recent years she has been working with some of the world’s biggest technology brands to deliver pan European technical projects where her focus was solely on delivering high quality, accurate data on time and in budget, in line with Client expectations.

Paula is looking forward to working alongside the team in building, implementing and delivering a strategic sales and marketing plan that will further cement Seda’s growing importance and contribution to the pharma sector.

Elisha has 6 years of experience in the pharmaceutical industry. She has experience in inhalation, OSD and liquids/suspensions. She has a broad range of skills in analytical, formulation, packaging and cleaning verification. She has experience in the following analytical aspects early-stage development, method validation, early stage/registration stability and QC. She also has formulation experience in early-stage formulation development, batches for bioequivalence/bioavailability, registration, engineering and scale up of commercial OSD products for EU and US markets. She has also gained additional skills and experience in selecting/optimising packaging, procurement of lab scale/commercial manufacturing equipment and the re-design of an analytical and formulation lab.

Elisha will continue to apply her broad range of skills in building a robust GMP facility.

Rajatha holds an MSc in Analytical Chemistry and brings a wealth of experience in the pharmaceutical industry, specializing in Quality Control (QC) testing for Oral Solid Dosage (OSD) forms as well as liquids and suspensions within a Good Manufacturing Practice (GMP) environment. She possesses a diverse skill set that encompasses analytical testing, method development & validation as well as troubleshooting.

As Rajatha takes on the role of Senior QC Scientist, she will play a vital role in working through QC operations, laboratory processes and testing activities at Seda CMS.

Josh graduated with a 1st class degree in Biomedical sciences in 2021 and has since worked as a manufacturing technologist in GMP gene therapy, with experience in manufacturing and a secondment supporting QA. He spent some time in scientific recruitment before coming back to pharmaceutical manufacturing.

He will help support the CMS team with manufacturing clinical products.

I’ve worked in the pharmaceutical industry for 9 years in various roles in Quality Control and Quality Assurance therefore am well versed in GMP, Quality Assurance etc.. I have worked in quality at a senior level with my latest role being a QC Lab Manager where I was responsible for a team of 10 guiding the team to maintain quality standards as well as other aspects such a people management. I see myself as organised and well suited to a fast-paced environment. I have experience leading, coaching and influencing a team and am well versed in KPI monitoring as well as driving and encouraging continuous improvement.

My job title is Senior QA Officer and my responsibilities will be working with the entire CMS team to ensure we maintain our commitment to upholding regulatory standards.  

Asimo has a Bachelor’s in Biological Sciences and a Master’s in Biotechnology with 12 years of experience working in Molecular Diagnostics and in Pharma Biotech. She specialises in assay product development (Oncology and Infectious Diseases portfolios), analytical design transfer and laboratory management.  She has previously worked as a Laboratory Manager for a couple of organisations where she was involved in setting up laboratories and making sure that the labs are audit ready at all times. 

Dominic is a Senior Scientist at Seda. He completed an MChem at the University of Bradford and has over 8 years GMP experience having spent most of his career working in pharmaceutical testing environments.

Jordan graduated from Newcastle University in 2022 with a First Class Honours in Medicinal Chemistry. He spent his post graduate years travelling and more recently working in Technology sector recruitment.

As Laboratory Technician, Jordan will be applying skills learned during the Medicinal Chemistry, Drug discovery and laboratory-based aspects of his degree course.

Alan is an overseas Pharmacist with 9 years’ experience in the pharmacy environment. He has an MSc degree with distinction in Drug Design and Discovery from the University of Salford, and another MSc in Pharmaceutical Analysis from the University of Strathclyde. Alan has experience working as a QC analyst for almost 2 years in a GMP environment, and has worked for 2 years as an assistant lecturer in the School of Pharmacy at University of Sulaimani. He has special interests in characterisation of pharmaceutical materials, nanomedicines, analytical method development and utilising spectroscopy and chromatography in chemical and bioanalysis.

‪Alan Raoof‬ – ‪Google Scholar‬

Elen has a Bachelors degree in Medical Sciences from the University of Leeds and is currently undertaking a Masters in Industrial Pharmaceutical Sciences at the University of Manchester. Since 2019, Elen has been working in Seda’s pharmaceutical development team as a formulation scientist, developing pre-clinical and clinical client drug products with a focus on oral drug delivery (tablets, capsules, oral solutions and suspensions, semi-solid matrices) and a particular interest in amorphous solid dispersions (ASDs). As Elen moves into Seda’s clinical manufacturing team, she will translate her formulation design and development knowledge into her role as a senior scientist within GMP Operations, where she will be involved in new product introduction, tech transfer and clinical manufacturing, and her prior experience with the development of ASDs will allow her to play a vital role in Seda’s spray drying capabilities.

Kieran completed an MPharm at the University of Manchester and is a registered Pharmacist. He has 4 years of experience as a formulation scientist responsible for formulation design and manufacturing process optimisation for a range of OSD projects. He will support the GMP Operations team to establish a robust, GMP manufacturing capability. 

Libby joined Seda following her A level studies and is currently completing an apprenticeship in Business Admin. She provides support within multiple areas of the business, including procurement, finance admin, HR admin and is the main contact for facilities management.

Oliver earned his Biochemistry degree at the university of Salford in 2019 and applied this knowledge to pharmaceutical work, initially specializing in in aerosols and nasal sprays in QC roles. During this time, he developed his understanding of both GMP and the pharmaceutical industry at large. Over the course of Oliver’s career he has developed an interest in manufacturing efficiency and implementation of lean changes. Oliver’s is excited to bring this experience to the manufacturing team at Seda and further develop his understanding of the pharmaceutical industry.